i**go

It is attractive. Cute cow, good contrast, bright – works good for such a big wallscape billboard, immediately noticable. It conveys the freshness and enjoyment of milky product. They promote their brand as winning one by words “winning dots” where such a familiar dots under “o” are berries that they put in their yougurt.

Feel the paint in the air

Ad from the magazine. There is a movement that attracts, grabs attention. I like colours, looks very light and airily. Here picture works first, then you read the key words in the middle of the movement and as the conclusion you follow to the bank of paint. I like the extreme contrast in type size – it also gives the feel of 3D – one sentences look further than others. And i like the dot at the end of the header – unusual for headers – it kind of scores! Or i have a thing for dots =)

Using metaphor

 The brand ad. The idea is to show the problem that can be solved by the product “Curel”. So the metaphor – the tree bark as the skin problem works emotionally. I like the overall layout.

Unmasking addiction

From the glance this ad seems like theatre advertising due to the picture – man with the mask and nice logo of the name Trafalgar with curly decoration and nicely treated type and even sounds as name of theatre.. Because these two elements are dominant, they grab attention first. However, after reading top sentence the meaning of campaign reveals – the ad is for those who are addicted to bad habits. So this is a good idea actually to show the man with mask as second face. And the design looks great and clean. But since the meaning is not there right away, so for highway traffic it should be a bit rethought (bigger words “Unmasking addiction” and smaller that fancy logo, or something..), but in subway while you have some time to stare at it, it can be. But maybe the logo is too beautiful for those kind of things..? Since this is a private treatment center, so it is apparently for rich people, so I would say fancy logo conveys it. And black color of course.

Need a pro? Pro design.

This ad stands out from all picturesque posters. That’s why i undressed my hands in a really freezing and windy yet sunny winter day and took the picture of it.. I really was cold but i could not pass by! It is the example of “the less the better”. And blue colour was so bright under that sun.. The copy is not just a text, it is a designed text. And respect to the one who came up with the copy. Actually to explain – the underscores show missed letters “PRO”, so the following  question “Need a pro?” hints on the service they have and how you will benefit if get a pro as much as those words without letters “pro” are different with PRO.. Simplicity of the whole design accompanying the idea – big letters – you see it, you read it, nothing superfluous, nothing distracts. Clever, clever, what to say.

All together at the pub

Too much letters.. Every time I look at this ad unconsciously I want to turn away. I would not even read it if not the assignment that makes observe. There are too much of text and text is not obvious – you have to read in this order to understand what they offer. Also I think it’s a mistake of the copywriter – several offers in one small ad. Although I like fonts and design of each small piece of text but separately.

Call to..

This ad is from the newspaper “Metro” offering to buy tickets for games. I think there is good header right in the center that pushes on emotions. Picture in duotone is also nicely approaching the call. Three confident guys and three strong words – there is something like.. connection.

3D generation

It grabbed my attention immediately, because the poster looks so bright, rich and deep what is so unusual. That is because of the screen instead of print out poster. 3D… This poster is promoting musical album, i understood it only when i read the sentence “The new album”. But that’s ok, since the poster grabs attention and make us read it. Concerning the design, quite common hands, but anyways in 3D and with that emotional bird looks kind of brand new.. I like the type, especially how they treated the name of the group “Imagine dragons”.

Lovely Lobster

When i noticed this stand while walking by the first mind was “Ohh, what is there?” Ad-invitation for a special occasion – Valentine’s Day. So, why does it generate interest?

It catches people’s eyes due to good contrast and simplicity of the poster. I really like the illustration of lobster with beautiful heart in the centre – it makes me (and i think not only me) pay attention and read further. Also good mix of type.

Example of a Question approach

Since we have done an assignment about banner for job-search-web-site, i’ve found this one is the good example for it. As we learned in class that ad has to look unexpected and we have to think opposites when making the ad. So here the question and unusual picture really work this way. After instinctively answering the question viewer gets the answer-solution.